How Beauty Salons Should Use Hero Images!

The Most Important Piece of Real Estate on Your Beauty Salon Website is the Hero Image!

Images communicate 60,000 times faster than text.

Images communicate 60,000 times faster than text.

And you’ve got .03 milliseconds to make a first impression.

So you've got to have an image-focused design.

Bold graphics that grab the user and pull them into the story!

A hero image is your elevator pitch.

It tells the website visitor what your purpose for being is.

You're looking for an image that creates an emotional connection that reinforces the call to action and increases a desire to click it.

It starts with an image of someone you want someone to help and have them looking at your call to action.

You design different images for different devices to help with load times.

The images have to be flawless and pull you in!

And you don’t want to use carousels or sliders because they slow down the site and kill conversions.

Sliders …

1.) Cause Banner Blindness

2.) Divides user’s Attention

3.) Kill Conversions

5.) Are Not Built for Accessibility

6.) Get Low Click-through Rates

7.) Aren’t Mobile Optimized

8.) Have Too Many Options, And Overwhelm Visitors

9.) Take Control Away from You

Rather than beating users over the head with all of your offers at once, let them come across the offers naturally throughout your site.

1. More Choices = Bad User Experience

The more options you give, the more you distract users from yours and their desired goal.

WhirlPool tested it and went minimalist, eliminating all the secondary calls to actions and photographs.

2. It Increases Buyer’s remorse

The more choices you have, the worse you feel after you buy. Why? Because now all you can think about is how much better the other options may have been.

3. Depletion of ability to think

We are only allowed so many decisions a day, if our ability to make a decision is already depleted or if we understand that we have a limited number of decisions, we’ll just leave rather than depleting our ability to make important decisions later.

To compete today you need to be creating specific messages for multiple personas. Using previous interest you customize a user experience and show different hero images and call to actions for different personas.

But the idea is one Hero image, one call to action, one goal, per a page.

This is where we attempt to take control and point them in a direction.

So this is where one large image at the top of the page, full-width, without white space goes.

It occupies the best real estate.

And it Demands Attention!

… and I’ll call this selector hero.

We are looking for one client per area to dominate the rankings and social media!

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