Looking at what major corporations are saying ...
- Google discovered that 53% of mobile users abandon sites that take 3 seconds to load.
- Google also limits the number of crawlers if your site is slower than two seconds.
- Amazon showed they would lose $1.6 BILLION a year for every one second slow down.
- Walmart said when they improved page load time by one second conversions increased by 2%.
- AutoAnything said they saw a 12-13% increase in sales after cutting page load time in half.
All it takes is milliseconds to snap someone out of the zone.
Google said your site needs to have the first content paint in under a second and be fully loaded in under 2 seconds.
If your website takes longer than 3 seconds to fully load you've loss more than half your traffic.
It isn't ranking on the first page for any competitive keywords.
And Google isn't spidering it very often or going very deep.
And your bailey breaking even if that.
Speed outsell everything.
You can have a car pick you up in five minutes.
A pizza delivered in 20 ...
Groceries in 60 ...
Answers to any question in 0.3 seconds because at 0.5 Google saw a 20% drop in traffic.
Friction is anything you put between someone and the completion of a task. It can be anything from waiting for a website to load, to a pop-up, or even having to click to find a product.
Friction equals time and time equals money.
So you are in the business of removing friction, which means making things as fast and easy as possible which in turn saves you time and money.
You want to get traffic from the social media sites and not send traffic to the social media sites.
And tests by major corporations have shown that they actually hurt more than they help with regards to likes and shares …the only reason for having them.
Your goal should be to get someone on the site and convert them into a customer and not to increase likes and shares.
Likes and shares on social media sites should come from the people that are currently on the social media sites and not from people on your site that are ready to make a purchase.